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Drake Drops Surprise Album at Midnight — Fans Go Wild on Social Media
Drake releases "Nocturnal" at midnight with 16 tracks, featuring Future, SZA, and a posthumous Juice WRLD verse. Spotify first-hour records shattered.
In a move that's become his signature, Drake released a full-length album at midnight with zero prior announcement. The project, titled "Nocturnal," features 16 tracks including collaborations with Future, SZA, and a posthumous verse from Juice WRLD.
Social media erupted within minutes of the drop. "Nocturnal" was trending worldwide on X (formerly Twitter) within 30 minutes, with fans sharing their instant reactions and favorite tracks.
The album marks Drake's first full release in over a year, following a string of singles that kept fans speculating about a new project. Industry sources suggest the surprise strategy was deliberate, avoiding the typical album rollout cycle that has become increasingly complex in the streaming era.
Early standout tracks include "3 AM in Toronto," a haunting introspective piece, and "Overtime" featuring Future, which has already spawned a TikTok dance challenge. Spotify reported that "Nocturnal" broke the platform's record for most first-hour streams of a hip-hop album.
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